this girl has got that spark…..that certain something….you know it when you are around a person like this…it is completely contagious. never without a smile, or a positive word…..just a pure delight. add to that that she is a great athlete, and incredible student. even with the uncooperative grey skies, we got plenty of brightness just by having her as the subject. thanks, L, you were a total natural!
these two little four, nearly five year olds had already has a very busy day by the time i arrived for their photo session, but they were still in amazingly great spirits! full of energy and smiles, and kindness for me and each other. this is my second time having the pleasure to photograph them, and it was so enjoyable……thanks again, N, for sharing your wonderful boys with me!
I read this article recently, and it was such a great explanation of all of the ins and outs of providing custom photography, and I thought I would share it here. Many of my clients have never had the experience of working with a custom photographer, and I think since I shoot digital, they have no understanding of all of the costs involved…..and why would they? This is one of those businesses that has so many more facets than what “meets the eye.” Following is an excellent explanation of the many details of what goes into creating that heirloom image for you.
And of course, I had to start it off with one of my recent favorite collections of images from a session!
Information is reprinted from: http://www.professionalchildphotographer.com
“Digital technology is brilliant. The digital revolution has brought amazing flexibility and amazing amounts of control for the photographer, the hobbyist, the professional, the amateur. With flexibility comes a price though. Camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into all of this.
Even though you pay $1.99 for a print at your local drugstore and paying for film is pretty much a thing of the past (although you still pay for memory) you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile:
“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local drug store?”
The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.
TIME of the CUSTOM PHOTOGRAPHER:
Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is traveling a half hour to your on location session. Time break down:
* session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
* half hour travel time TO session
* 15-30 minutes prep time at client’s home
* 90 minutes-2 hours with client photographing subject
* half hour travel time FROM session
* 30-45 minutes uploading time from digital cards from camera to computer
* 30-45 minutes time spent backing up the original images
* 2-5 hours editing time to present you with a diverse gallery of edited images
* 1 hour prep time getting ready for ordering
* 2-3 hours time with client for ordering images
* 1 hour sorting through and checking order
* 30 minutes-1 hour prep time for delivery
* 30 minutes-1 hour getting order shipped
* any additional phone time or time needed for add on ordering, shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.
COSTS of the CUSTOM PHOTOGRAPHER:
Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run up $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.
Then come lab costs for specialty products. A good photographer knows the lab is integral to their success. Photography labs dedicated to the professional photographer often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.
Discussion other costs of running a photography business could take awhile so we’ll skip the intricate details. There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.
APPLES to ORANGES:
Often times clients will mention to their photographer that X studio in the mall/department store only charges $25 for an 8×10 or they may mention other things related to discount photography chains. The fact is those discount chains make their money on volume, not on customized 1:1 service. According to several articles at the time, did you know that in February 2007 a rather well known discount department store that started in Arkansas closed down 500 of their portrait studios across the nation? The reason is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them. Interestingly enough – those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10). The whole reason the big department stores began offering portrait studios in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments. Your “PORTRAITS” are considered the true “loss leader”.
Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions. You simply get a bare bones, “SAY CHEESE” experience. Keep this in mind when selecting a photographer.
REPUTATION/EXPERTISE of the PHOTOGRAPHER:
Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part. Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism. A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography. Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream? They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc..
Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch. To create good work good equipment, reliable equipment, back up equipment is a necessity. The photographer who desires to be known as better/best/unparalleled reputation-wise knows that the most important thing they can do for their business is reliability and dependability. This is how reputations get built. Good work often is a wonderful side product of building that good reputation.
I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories. The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.
content is inspired by discussions with other photographers, my own personal experiences as well as a well an outline based on an article by San Diego Photographers Caught On Film Photography“
the affection these two boys have for their mother is so evident, i think you’ll agree. this was the second opportunity i have had to photograph this family, and it is always such a pleasant experience…yes, even when my reflector rolled down the hill and into the lake….that was good for a laugh. just glad it wasn’t my camera bag! M, i hope you are feeling better.
I had the most wonderful morning with these three adorable siblings……they were so polite, and so comfortable, and, well, obviously, so easy to photograph (most of the time anyway…there was a little chasing and fast moving on my part that had to be done) Our day was gorgeous, crisp and clear and a touch of fall to it….K, I thank you so much for sharing these three little munchkins with me for the morning. I really enjoyed my time with them, and you as well!